Introduction
Due to the Covid-19 pandemic, many companies are moving to the digital market. This is happening because they don't have the expected sales in offline channels or even had no sales. In this way, companies now have online as their fundamental tool for selling their products and services. And that is when people start to think about creating a website for their business.
Nowadays, more than just having the website itself, it is necessary to keep it updated, from the company's information or even the consumer's tendency, such as designing, a proper programming language, data storage or analytics, or architecture.
For people who haven't yet adapted to this new normal and those who have realized the importance of keeping this updated, we've created a guide to help you through your journey.
Check below how to create your website without spending a lot of money.
Types of websites:
No matter which product or service, your website must be in accordance with what your company offers, and it has to communicate it as clearly as possible. For that reason, we have separated three of the main types of websites that your business may fit in:
1. Institucional Website:
This kind of website is often used with descriptive sections that communicate what the company is to its audience, and it works as an online business card.
2. Virtual Store:
Also known as e-commerce, a virtual store works if you consider selling products online. The primary purpose is to display your products to your potential clients.
3. Landing Page:
A Landing Page is a single-page website that displays a specific product or service in order to convert it into a selling or in a prospect client. It may be the one for you if you are selling a course, announcing an event, for example.
There are many kinds of websites out there, but one of these three will probably be enough for most businesses.
Now you know which website format you need, let's see the tools you have to get it started!
Low Code x No Code
There are several options for building a website, including employing a web developer, hiring a company to do the whole process by themselves, or doing all of this by ourselves.
When it comes to building a usable website on a budget by yourself, the most important thing you need to keep in mind is what software you will need. Today, this generally means choosing between no-code or low-code website builders.
As the name suggests, "low-code" is the term we use to refer to a builder system that requires just a little knowledge of coding. Because of that, this specific segment tends to have more flexibility in the process once you have more customization when code is present.
The most famous examples of low-code products include:
So if you are considering some particular things on your website, this may be the one for you.
On the other hand, No-code web builders are tools that allow you to build a website without writing any code. This is ideal for anyone who wants to create a website but lacks coding experience.
When choosing a no-code platform, the first thing to consider is the level of control and customization you want in your website. The more basic packages will give you fewer design layout options and require you to use pre-made templates.
Here are some of the "no-code" builders that will help you to build your website:
Low code and no-code solutions are becoming increasingly popular among businesses that want to create a quality website without investing time, money, and effort into learning how to use complex coding languages like HTML5 and CSS3. Both systems have the goal to offer an accessible website building, and most of the time, it does that through the drag and drop feature.
The cons of using Low code and no-code web builders
Although low code and no-code solutions are easy to use, they come with many issues that can affect a company's bottom line. Before choosing one of these solutions, take the time to weigh their pros and cons carefully so you can decide if they are suitable for your business. Because these tools have their limitations, many companies are moving away from them for reasons of scalability, security, and regulatory compliance that are difficult to achieve with this type of platform.
They are also known to have a list of problems, including:
Lack of flexibility because the product does not allow users to customize anything beyond a preset set of templates or themes.
- Inability to scale and handle a large volume of traffic or page views.
- The product's functionality is limited to creating simple and basic web pages.
- Difficulty in finding quality, qualified developers to assist with customization.
The majority of the platforms need to be updated all the time. Most of them are available to purchase only by a monthly or annual plan. So, it will probably become way more expensive in the long-term than hiring a company to do it for you, for example.
Ending:
As you can see, even when it comes to building a low-cost and straightforward website, it demands time and patience on the whole process.
If you're a small business owner or someone who just started one, no-code web builders will help you save time and money by providing an easy-to-use interface so you can focus on making awesome websites with some limitations.
However, suppose you are a business ready to scale or want to create a fully personalized website according to your needs. In that case, you should consider hiring a professional to do the job. At, Jolifox for example, we provide a very experienced developer at the exact cost of a recently graduated American. In some cases, we can offer an entire team, with the price of one employee, including a project manager.
Therefore, we know how challenging it can be to get started, which is why we offer a free meeting with one of our digital strategists. We'll walk you through the tools and resources you need to create a successful website, plan tailored to your goals, and help you reach your big ambitions.
If you want to know more about this, schedule a free consultation at this link.
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